I would advertise my magazine by promoting it around the college site or by creating a new section of the college’s website all about the magazine were you could download a free pdf file of the latest issue and also back issues as the magazine would be free anyway this would not affect the issue of people downloading the file rather then buying it. The way I would advertise it inside of the college would be to get form tutors to show a presentation on the magazine as each issue comes out. The section of the website that I would use for advertising would follow the same colour scheme as the magazine (purple and blue). A lot of people just throw away free magazines/leaflets ect so there would be a sign informing people about the online copy. Below is a mock up of an idea of what the website section would look like, I think it catches peoples eyes because of the different shades of purple and white what I have used which matches the magazine, this also helps people know that they’re on the correct website.
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